Old Soul Millennial opens

Panora gets new vintage, secondhand shop

When Brandi Rockwell was young, she spent her time searching through consignment shops for cute clothes and accessories. She was always looking for something unique at a reasonable price.

Rockwell, 27, recently opened the secondhand store Old Soul Millennial, where she sells used and new clothing, furniture, decor, knick-knacks and more out of a 900-square-foot house in Panora.

For the past few years, Rockwell, a Panora resident, has been selling items she found at garage sales on different Facebook pages, but after a while, her side job began to take over her house, and she decided to look for a space to create a business of her own.

She found a worn-down white house, an old rental property at 425 Northeast 2nd St. in Panora.

Rockwell and her husband Justin — the “mastermind” behind the house’s renovations, Brandi Rockwell said — renovated the entire home to allow it to house a new store. They worked on the house for about two years before opening the store.

Rockwell said she tries to keep the store open from 10 a.m. to 5 p.m. Wednesday through Saturday, but that sometimes it gets tricky with her two kids and other full-time job as a breastfeeding consultant for New Opportunities.

Rockwell has a 5-year-old daughter, Charlotte, and a 1-year-old son, Emmett, who hang out in the store with her while she is working. She said, so far, all of her guests who have stopped by have been pretty good with her kids while they rummage through the assortment of secondhand and vintage items.

“I think people are pretty impressed by the old and the new,” Rockwell said. “Sometimes people come, and they don’t even buy anything. It’s been kind of cool for the vintage aspect.”

Rockwell looks all over the Panora area to find the adult and children’s clothing, furniture, home decor and more that she sells at Old Soul Millennial.

“I really like to go to garage sales or auctions,” she said. “We’ve had some really generous people in the community. Over the last couple of years, I’ve had people drop off items in our front yard.”

Rockwell also makes sure her store finds ways to give back to the people in the area.

Every month, she’ll choose one person or project in the area to help support with a percentage of Old Soul Millennial’s proceeds.

For July, Old Soul Millennial and two other Panora locals, McKinsey Druivenga and Brittany Harney, are helping support former Panora resident Adam Meinecke, who recently died at the age of 27.

Organizers in Panora plan to place a bench in memory of Meinecke at Panorama High School, where he graduated in 2009.

“We were in the same class since first grade, and you never want anything bad to happen to anyone that is such a genuine person,” Rockwell said.

Her store will donate 50 percent of the proceeds this month coming from all items that were donated to Old Soul Millennial to help pay for the bench. Next month, she’ll select a different cause or fundraiser to support, she said.

“I really want to be able to be able to give back,” she said. “I am a huge believer in paying it forward. I don’t ever want to be greedy. I also want to give back to my community.”

Details about the store and its merchandise are available on its Facebook page, Old Soul Millennial. The page has helped Rockwell connect with people all over who share her interest in vintage, secondhand items.

At Old Soul Millennial, the price never goes above $50 for an item, Rockwell said — she wants to make the store affordable to everyone.

Rockwell added that she wants everyone to feel comfortable stopping by her store, whether they are looking for something specific or not -— it can be fun to just check out what the store has to offer.

“I think the big thing is just trying to make sure there is a price point or something for everybody,” she said. “We’ve really intertwined a lot of home decor. My biggest goal has just been to let people know there is a price point for everybody.”

Contact Us

Guthrie County Times Vedette
PO Box 38
111 E. Main Street
Panora, IA 50216

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