A passion for fashion
Erika Govig always dreamed of owning her own clothing boutique. After years of hard work in the fashion industry, retail sales and non-fashion related careers, Govig’s dream came to life when she opened Pearls and Lace Country Boutique in Guthrie Center on May 6, 2017. This weekend, the boutique will be celebrating its one-year anniversary.
Govig shared her journey and her style with 23 young girls at the AC/GC Senior Tea on April 27 at the Immanuel Lutheran Church in Guthrie Center.
“It is quite the experience after high school, but you will enjoy every minute of it, and you’ll become the person that you were always meant to be,” Govig told the seniors. “I wish you all the best.”
After studying fashion merchandising and interior design at Northwest Missouri State University, Govig was accepted into the management program for the Buckle in Saint Joseph, Missouri. Shortly after, she moved to Oklahoma and worked her way up to one of the top Buckle stores in Tulsa before taking over her own store in Storm Lake.
After a couple of years, Govig decided to take a break from retail and start a family, but after trying other careers, she decided fashion was where her heart was.
Today, Govig runs Pearls and Lace while also working at State Farm in Guthrie Center. She hopes to be able to run her boutique full-time one day.
As the boutique’s name implies, Govig’s style is bold. She loves accessories and is not afraid to stand out. She shared this sentiment with girls at the Senior Tea, encouraging them to embrace their styles and feel beautiful.
Govig recruited seven lovely ladies to model tops, jeans, shoes, jewelry, dresses and purses from her boutique. A few of these girls had the opportunity to complete work experience with Govig at Pearls and Lace, and she hopes this experience will encourage them to become entrepreneurs one day.
“I couldn’t ask for better people to help,” said Govig. “Especially being at the store without anybody else there, they had to learn a lot on their own, and I think they enjoyed that. It may help them become their own boss someday.”
After the fashion show, girls and their mothers spent the afternoon chatting, drinking tea and eating treats.
This is the third year that the Senior Tea has been hosted by the Deborah Society of the Lutheran Women’s Missionary League, but the tradition dates back to 1965, when the Women’s Club originally hosted the event.