Pearls and Lace opens Saturday on State Street
State Street will get a little sass on Saturday.
Erika Govig will open her Pearls and Lace Country Boutique with a Grand Opening from 9:00 a.m. to 5:00 p.m. at 507 State Street in Guthrie Center.
The trending women’s boutique offers dresses, shirts, jeans, shoes, boots and accessories. The boutique mixes denim and lace for a country feel with a edgy look.
“Fashion has always been a part of my life,” Govig said. “I grew up loving it.”
Govig has always dreamed of owning and operating her own store. A native of Audubon, she studied fashion merchandising and interior design at Northwest Missouri State University in Maryville. She started her career with an internship at Nordstrom in Kansas City, and later became Buckle Store Manager in St. Joseph, Missouri. She held the same position at the Buckle in both Bartlesville and Tulsa, Oklahoma.
A number of years ago she ran the Buckle shop in Storm Lake, but raising two sons -- Jace (4) and Jaxon (3) -- she ventured into other avenues. Her boyfriend, Austin Willms brought her to Guthrie Center, where she currently works full-time at State Farm Insurance.
Govig knew she’d return to retail someday.
“It just happened, part of God’s plan,” she said while looking over inventory in her new store last week. “Everything has fallen into place. I am overwhelmed by the friends and family that have dedicated their time and support in helping me with this. I’m extremely blessed to be surrounded by such great people and a supportive community.”
Govig says the Pearls and Lace name wrapped around antlers in her logo, fits her style perfectly.
“I like a lot of detail and I’m not afraid to stand out,” she said. “I love layers.”
And while the shop has a country feel, Govig says that shouldn’t scare anyone away.
“I don’t know if it’s so much country, but we live in Guthrie Center, Iowa, so I don’t see a problem with it being country,” she said. “I feel like that’s the style, the trend right now. It has been for a long time.”
Wall sayings and word signs with encouragement and inspiration greet customers around every turn in the store.
“Hello Gorgeous” invites visitors just inside the door. “You are Beautiful” and “You are Stunning” adorn a mirror to give the dressing room a soft, warm and comfortable feel.
“I want to make people feel beautiful,” Govig said. “That’s why I have all these sayings around.”
She believes her store offers something for everyone.
“The biggest thing with the clothing is, being a not so small girl, I felt it was important to have just as adorable stuff for plus sizes,” she said. “I wanted an equal amount, a lot of places you go, they don’t have as much for plus sizes.”
She has stocked her shelves with a lot of different brands, including quality denim at a good price. “I think everything in here is affordable,” she said.
There’s dressy and causal, as well as red, white and blue for those headed to Guthrie’s River Ruckus this summer.
Pink Panache is the main brand of jewelry sold.
“It’s all handmade jewelry from Dallas, Texas,” she said. “It has a southern flare.”
Govig wants her new store to be a complement to other businesses on State Street and encourages residents to shop locally. She hopes to plan a Ladies Night Out. She says there’s been talk about a Wine Walk in the community.
Pearls and Lace will be open from 6:00-8:00 p.m. Wednesday, Thursday and Friday and Saturdays from 9:00 a.m. to 5:00 p.m. Govig said she’ll also be flexible and work with people’s schedules and open by appointment.
“I just want people to walk in here and feel comfortable and walk out of here feeling like a million bucks,” she said.