The closure of 41 breweries in Colorado over the past year highlights a troubling trend for the local brewing industry, but it also underscores the resilience of smaller businesses like Brewery Rickoli.
Owner Rick Abitol is adapting to the market’s shifting dynamics by focusing on smaller, fresher batches while continuing to compete with larger brands.
Despite the challenges—rising labor costs, reduced consumer spending, and unpredictable tariffs—Abitol and others in the industry maintain their passion for craft brewing, with the hope that innovation and dedication to quality will see them through tough times.
The larger brewing community, represented by figures like Carlin Walsh of the Colorado Brewers Guild, acknowledges the industry’s struggles, but also celebrates the unique appeal of craft beer.
As younger generations drink less and the market becomes more competitive, breweries are looking for ways to differentiate themselves without resorting to gimmicks, like Dave Bergen of Joyride Brewing, who expresses a philosophy of “liquid poetry” in every brew.
In a tough economic climate, the enduring love for brewing in Colorado remains strong, and while profit margins may be thin, the passion for the craft keeps many of these businesses going.
As Abitol puts it, “I’m not rich but I’m super happy,” emphasizing that for many in the industry, the reward is the joy of brewing for the community.